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Organizational Development...
Organization development is the planned process of
developing an organization to be more effective in accomplishing
its desired goals. It is distinguished from professional
development in that professional development focuses
on the personal growth of individuals within organizations,
while organizational development focuses on developing
the structures, systems, and processes within the organization
to improve organizational effectiveness.
The definition of an organization's vision and its
implementation strategy is what shows it to be a separate
entity and what differentiates it from other organizations.
When the vision and/or strategy changes, the definition
of the organization changes. It is how the organization
reacts to change in this context that denotes strategic
change and ultimately its resulting position in the
market place. Progressive organizations will always
re-evaluate their positions within an ever shifting
environment to survive and enhance their market advantage.
Given the speed of current technological developments,
the continuing revolution in technology and communication
that is drawing all organizations closer together, the
progressive opening of the world's governments and commercial
boundaries and the increase in understanding of changing
processes, the need for strategic change has become
a necessary competency.
But to understand which boundaries are moving, and
therefore which strategic changes are needed, it is
necessary to analyze organizational change in manageable,
related areas. Four types of analysis cover all the
possibilities:
Organizational strategy—understanding
where to compete, in terms of products, markets, product
delivery and customer groups; and how to compete,
in terms of a organization's core competencies and
competitive advantages.
Operations strategy—developing a
model that allows the organization's strategy to be
implemented. This takes into account an organization's
existing resources and how they can be used to create
more value.
IT strategy—integrating this into
the organization's strategy to create value for by explicitly
showing where IT improvements are feasible, taking into
account time, people and monetary constraints.
Change strategy—designing
and implementing large changes in an organization
to increase returns and lower the risks it faces.
Kessinger & Associates,
is able to assist organizations in assessing current
conditions and culture then articulate an organizational
change strategy in relationship to a corporate vision.
Working with our strategic partners we are then able
to assist in designing and implementing a change strategy
including any need for culture change. The result is
all elements of the business working to fulfill the
organization's vision. As a result, the business is
able to respond to the ever present push to reduce costs,
improve the quality of products and services, locate
new opportunities for growth, and increase productivity.


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